Dr. Subrat Sahu has over 13 years of experience in both industry and academics. His major fields of research include Understanding Customer Behaviour both in business and consumer market, Brand Relationship Management and Customer Relationship Management. He has published in the area of Brand Relationship Management, Consumer Behaviour, CRM, Partner Relationship Management and Corporate Social Responsibility. He has guided research scholars of Doctoral programs in the field of Customer Behaviour and CRM. He has conducted several in-house and open executive education programs for senior and middle level corporate executives.

Current Research Interests:
(a) CRM in Business Markets
(b) Corporate Social Responsibility

Specialization:
Marketing Management

Academic Teaching Interests:
(a) Business-to-Business Marketing
(b) Business Strategy